Local businesses are some of the slowest to adapt to digital technologies and digital marketing strategies. That’s because small local business owners have to wear many hats, and with so many responsibilities, staying on top of the most up-to-date marketing trends isn’t always a top priority. It takes time to adapt to new technologies and small businesses usually don’t have in-house digital expertise necessary to make it happen.
Through experience, I’ve found that for many local small and medium sized businesses it’s most effective to craft localized digital marketing strategies that are unique to each brand. Truth be told, there is a lot of power in using digital marketing to get results for local businesses. Based on experience with local clients, here are a few of the local marketing tactics I’d recommend.
Image Credit – Image Credit: Airbnb, WeWork, Warby Parker
